I do know I am not alone after I say that Elsa Hosk is my final hair muse. Her “previous cash” bob, in any case, is the crown jewel of numerous temper boards—together with lots of our personal! I’ve by no means gone brief, but when there’s one one who may persuade me to toss my Rapunzel-esque hair objectives out the window, it is the mannequin and founding father of Helsa Studio. Her mane someway manages to look further polished but effortlessly tousled, smooth but voluminous with a shine that is unmatched.
Nailing that smooth, ethereal bounce is a fragile dance I assumed solely existed on the crowded set of hair commercials—full with a workforce of stylists to strategically place each “easy” strand—so Hosk have to be some kind of hair wizard to make hers look so elegantly undone day after day. I have not been capable of pin down her precise sorcery (I am going to do some extra digging, do not you are worried), however I do know she’s been leaning on a secret product to coif her bob as of late, and after testing the formulation myself, I can affirm that it is magic in a bottle. Introducing Hosk’s shiny styler of selection: Emi Jay’s Heavenly Hair Milk.
(Picture credit score: Emi Jay)
What Does Emi Jay’s Heavenly Hair Milk Do?
Heavenly Hair Milk is a multi-use pre-styling serum, that means it successfully preps your strands for no matter look you are gunning for—a bouncy blowout, easy air-dry, conditioned slick-back, et al. The three-in-1 formulation protects as much as 450 levels, cuts down on drying time, and smooths frizz, so it truly is just like the Swiss military knife of hair serums. (I discover it additionally detangles like a dream—however extra on my private assessment later.) Julianne Goldmark, the founding father of Emi Jay, says you possibly can even use it to re-hydrate and soften salty, post-beach strands, making it a superb summer season styler. Primarily: It is the one one-and-done hair serum you may ever want—and I would not anticipate something much less from Emi Jay, a model well-known for its streamlined, aesthetically pleasing hair equipment staples.
Like its identify suggests, Heavenly Hair Milk has a light-weight, milky consistency that immediately sinks into strands—however do not confuse its ethereal texture with a meek ingredient record. No, this elixir is brimming with hair-healthy MVPs, corresponding to hyaluronic acid to plump strands with hydration; hydrolyzed quinoa to strengthen hair fibers; linseed extract to nourish the follicles and coat the lengths in wholesome fatty acids; marshmallow root to reinforce smoothness and shine; and panthenol to draw water to the hair strand, leading to bouncy, supple hair.
A bonus? It smells unimaginable. The elevated vanilla-almond perfume clings onto strands with out overpowering the senses—assume mild whiffs in your pillow and each time your hair catches the breeze. Truthfully, the scent rivals my favourite milk fragrance (once more, a nod to its identify) with smooth, creamy notes of rice milk, oat, and Thai coconut.
(Picture credit score: Sephora)
My Trustworthy Evaluation
As I alluded to up high, something Elsa Hosk makes use of has instantaneous “add to cart” potential, so I used to be champing on the bit to present this hair milk a strive. I first used it as a pre-blowout serum given Goldmark’s reward: “It heat-protects, detangles, and cuts down the drying time—I actually can do the proper blowout in 10 minutes,” she shares. I echo the adoration; no lie, I’ve by no means had a smoother outcome. In some way, I used to be capable of nail that coveted ‘90s bounce with out experiencing any kind of frizz (a feat given my thick, coarse wavy-curly hair).
My hair after utilizing Heavenly Hair Milk as a pre-blowout serum.
Nonetheless, the formulation is brimming with so many nourishing gamers that Goldmark says you could possibly use it as a regular leave-in in the event you please. “On damp or moist hair, I’ll do 3 to 4 pumps of Heavenly Hair Milk, scrunch my hair, and let it do its factor,” she explains. Be aware, I’ve by no means been one to “let my hair do its factor.” I take advantage of a minimum of 4 styling merchandise each wash day to melt and outline my curls (leave-in, serum, oil, and gel), so a minimal one-product routine appeared like a pipe dream—particularly in the course of the summer season, when even the point out of humidity makes my hair fall sufferer to frizz.
Let me let you know, Heavenly Hair Milk delivered. It someway made my hair dry sooner with out drawing out valuable moisture (which is what typically results in frizz). I did not even want a ton of product to saturate and soften my complete mane, which is fairly uncommon for light-weight, milky serums. (I normally douse my strands in serum to realize the identical impact.) In brief: Attaining fluffy, supermodel hair has by no means felt really easy. All I want now could be a Hosk-approved bob…
Store Heavenly Hair Milk
Emi Jay
Heavenly Hair Milk
Extra Emi Jay Merchandise I Love
Emi Jay
Angelstick Hair Smoothing Styling Stick
Emi Jay
Large Effing Clip Hair Claw in Cherry Kiss
Emi Jay’s Large Effing Clips are viral for a cause: They’re comfy, by no means tug, and are available in essentially the most beautiful, on-trend colours. Simply take this cherry crimson quantity!
Emi Jay
Popstar Hair Setting Clips in Pink Aura
Setting your type (or securing your hair as you apply make-up) has by no means regarded chicer.
Emi Jay
Aura Hydrating Hair Perfume Mist
Bear in mind after I stated that Heavenly Hair Milk rivals hair fragrance? Nicely, this hair mist rivals my precise perfume wardrobe. I severely wish to bathe on this signature “angel wings” scent.
Emi Jay
Dream Crème Hydrating Hair Masks
This is a deeply nourishing hair masks that works wonders as a slicked-back remedy. Attempt it, and thank me later.
Emi Jay
Heavenly Hair Towel in Buttercup
Sure, your towel materials issues (particularly in case your hair is vulnerable to breakage and frizz), and I like this butter yellow microfiber possibility.
Emi Jay
Mini Boar Bristle Hair Brush in Pink Sugar
Emi Jay makes the cutest hair equipment within the recreation, interval. This mini boar bristle brush is virtually begging to return with you on the go.
Emi Jay
Styling Hair Brush in Blue Sugar
A nonnegotiable for perfecting edges and smoothing down flyaways.
Emi Jay
Sweetheart Hair Claw Clip in Pink Pixie
Okay, however how lovable is that this jewel-encrusted clip?
